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Salesforce MKT-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Introduction to Salesforce Marketing Cloud Summary
Topic 2	Email Message Design and Creation Marketing Automation
Topic 3	Message Testing, Delivery, and Email Marketing Best Practices
Topic 4	Subscriber and Data Management Analytics and Troubleshooting

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q95-Q100):

NEW QUESTION # 95
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

• A. Select 'US' as the sending country in SMS activity.
• B. Select 'Normalize Phone Number* in Journey settings.
• C. Configure the phone field in Salesforce as US locale.
• D. Format the phone field in Salesforce as +l[phonenumber],

Answer: D
NEW QUESTION # 96
Which feature can segment on behavioral data?

• A. Data Extension
• B. Tracking
• C. Data Filter
• D. Import Activity

Answer: C
NEW QUESTION # 97
Which two subscriber audiences can be created by using Measures in a Data Filter.
Choose 2 Answers

• A. Subscribers who have submitted spam complaints in the last week
• B. Subscriber who have not clicked in the past three months
• C. Subscriber who have opened an email in the past 30 days
• D. Subscriber within a 30-miles radius of a zip code

Answer: B,C
NEW QUESTION # 98
What three methods are used to import data into a data extension?

• A. API, Import Filter, and Import Activity
• B. Import Filter, Import Data, and Automation
• C. Import Wizard, Data Filter, and Import Activity
• D. API, Data Filter, and Import Activity
• E. API, Import Wizard, and Import Activity

Answer: E
NEW QUESTION # 99
A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.
Which strategy should be used?

• A. Single Opt-In
• B. Double Opt-In
• C. Website Signups
• D. List Detective

Answer: B
NEW QUESTION # 100
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