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Facebook Certified Community Manager Sample Questions (Q51-Q56):

NEW QUESTION # 51
A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

• A. The poll
• B. The image
• C. The livestream
• D. The video

Answer: B
NEW QUESTION # 52
A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)

• A. Highlight top commenters in a special weekly post.
• B. Create a group rule that requires daily engagement to remain in the group.
• C. Look at engagement insights to compare the daily number of posts.
• D. Enlist a scheduling tool to create daily topical posts to encourage conversation.
• E. Comment on every post that members make in the group.

Answer: C,D
NEW QUESTION # 53
A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

• A. Review previous post results and reuse the content that performed best
• B. Prioritize the content from the department that is the most polished and ready to post
• C. Research competitors and replicate popular creative tactics that perform well for them
• D. Review briefs from internal stakeholders outlining key messaging, details and targets

Answer: D
NEW QUESTION # 54
A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)

• A. Highlight past photos and success stories and tag members who have joined past challenges.
• B. Start a secret group for people doing the challenge and post everything there.
• C. Message new members and invite them to participate in the challenge.
• D. Create posts to encourage people to sign up and have moderators answer any questions.

Answer: A,D
NEW QUESTION # 55
A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

• A. Measure the engagement rate on the influencers' posts
• B. Record the total number of campaign comments through native insights
• C. Determine the sentiment by scanning positive and negative comments
• D. Analyze the reach of exhibition-related posts through Ads Manager

Answer: C
NEW QUESTION # 56
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