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SAP CC4H22512 Exam Syllabus Topics:

Topic Details
Topic 1
  • Define concepts related to Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding
  • Articulate the kinds of ecommerce integrations available

Topic 2
  • Articulate the use and apply understanding of this use to trend reporting, bounce management, allowlists, and user management

Topic 3
  • Define concepts related to Email Analytics, Revenue Analytics, and Channel Analytics in order
  • Define product recommendations, their source, and their application

Topic 4
  • Identify the basics of contact segmentation and what channels are available for marketing users
  • Execute functions related to VCE, ESL, CRM Ads, Mobile Engage Push and In-app

Topic 5
  • Email channel setup and compliance, and account security settings in order to apply these concepts in implementation
  • Automations (AC and Interactions) Open Time Content

Topic 6
  • Identify the various ways to measure results
  • how to categorize the customer base based on value

Topic 7
  • Define concepts related to DNS settings, SSL certificates
  • Account Creation and Settings


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SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Sample Questions (Q11-Q16):

NEW QUESTION # 11
You are trying to send a testmail, but the following error message appears: "Unable to launch mailing because some mandatory fields are empty or invalid. Please check all mandatory fields and try again." What could be causing this error?

  • A. From (name) and From (email address)
  • B. Style settings
  • C. Image alternative text
  • D. Subject line

Answer: A,D
NEW QUESTION # 12
Which of the following apply to the msrp field in the product data file?

  • A. It is a mandatory field.
  • B. The comma (,) is always used as the decimal mark.
  • C. The msrp value must be higher than the price for it to appear in the recommendation.
  • D. It is the original price of the product.
  • E. The currency is not included.

Answer: C,D,E
NEW QUESTION # 13
Your current loyalty plan is for the US only. The currency is: point. A new loyalty campaign is being planned by your marketing team and they want end users to collect stars in this campaign. Which of the following statements apply?

  • A. You can only use points if your loyalty plan is based on points.
  • B. You can set multiple currencies in one account.
  • C. You can set multiple currency handling under Loyalty Management > Account settings.
  • D. You cannot use plural in the name of the currency.

Answer: A,B
NEW QUESTION # 14
What is the Yahoo complaint feedback loop?

  • A. It is a tool that enables hard bounces to be automatically recorded in your account as invalid contacts.
  • B. It is a tool that enables complaints to be automatically recorded in your account as unsubscribes.
  • C. It is a tool that enables bounces to be automatically recorded in your account as suppressions.
  • D. It is a tool that enables complaints to be automatically recorded in your account as hard bounces.

Answer: B
NEW QUESTION # 15
How can a new API user be set up?

  • A. An account owner can create an API user in Management > User Management.
  • B. An account owner can create an API user in Management > Security Settings.
  • C. An account owner can create an API user in Management > Predict Data Sources.
  • D. A system operator can use an API endpoint to generate a new user.

Answer: B
NEW QUESTION # 16
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