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Facebook Certified media buying professional Sample Questions (Q148-Q153):

NEW QUESTION # 148
What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

• A. You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
• B. You should go into location and see where current customers are really from.
• C. You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
• D. You should see who from that customer base is also connected to your client's fan page.

Answer: A,B,C Explanation:
Explanation
The main insights you should be looking from a database of customers you've uploaded should be several things:

* Demographics: Information regarding the customer database, age, gender, age-groups, lifestyle, relationship status, education level, and job title.
* Page Likes: Information regarding top categories or other fan pages that people interact with.
* Location: Region, country or city for your customer database. Language that they speak.
* Activity: Device that they use to access Facebook and activity levels they have interacting with Facebook content.
* Household: Income, household price/size/market value, spending methods, and habits.
* Purchase: Purchase behavior on several fronts.
For this case study, you want to look at top categories, location, and spending methods that they have in order to better segment your next core audience.
NEW QUESTION # 149
You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

• A. You create a new Facebook pixel on your Business Manager
• B. Your community manager should have access to all the tools since he is an analyst in your client's add account.
• C. You need to assign the ad account to your client's pixel.
• D. You need to make sure your community manager has the correct access level on your client's ad account.
• E. You add your Community Manager as Admin to your client's Business Manager
• F. You add your Community Manager as Analyst to your client's Ad Account.

Answer: C,D
NEW QUESTION # 150
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

• A. Fan Page Admins
• B. Fan Page Analyst and Ad Account Admin
• C. Page Analyst
• D. Page Advertiser
• E. Ad Account Admins

Answer: A,D Explanation:
Explanation
If you want to view insights for your Page in Audience Insights, you must at least be a Page Advertiser.
NEW QUESTION # 151
You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

• A. Page admin
• B. Jobs manager
• C. Page moderator
• D. Page moderator
• E. Page editor

Answer: E
NEW QUESTION # 152
What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.

• A. With brand marketing, Facebook tries to maximize conversions.
• B. With direct marketing, Facebook tries to maximize mobile app installs.
• C. Brand marketing is for top of the funnel marketing.
• D. With direct marketing, Facebook tries to minimize website conversions.
• E. With brand marketing, Facebook tries to maximize impressions, reach and frequency.
• F. Direct Response is for top of the funnel marketing.

Answer: C Explanation:
Explanation
Brand marketing is geared towards top of the funnel marketing. In other words, cold audiences or new markets that have not interacted with a brand or product.
Marketers are looking to optimize scalability and reach. They are NOT optimizing for specific conversions; only reach, frequency and budget.
Direct Response marketing is geared towards the bottom of the funnel marketing. In other words, warm audiences or users who have interacted with your website, Fan Page or mobile app.
Marketers are looking to optimize for specific results: online sale, lead acquisition, and so on.
NEW QUESTION # 153
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