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Facebook Certified Community Manager Sample Questions (Q33-Q38):

NEW QUESTION # 33
A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?

• A. Research popular content themes that may be relevant to the community.
• B. Survey community members for their most frequently asked questions about content themes.
• C. Review data for insights into high-performing content in the community.
• D. Ask community members to share their most memorable community posts.

Answer: B
NEW QUESTION # 34
The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

• A. Create a template and require each regional manager to submit results that are above the benchmark
• B. Create a template and require each regional manager to complete that template every month
• C. Ask each regional manager to submit an individual report, then merge those into one report
• D. Hold a daily meeting with the full team to track progress for each region

Answer: B
NEW QUESTION # 35
An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

• A. Create a Facebook Page and organize events using the paid events functionality
• B. Claim a membership fee for current members of the Facebook group
• C. Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
• D. Prepare materials for influencers that highlight recent community impact

Answer: A,C
NEW QUESTION # 36
A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

• A. Document the number of members and engagement statistics for the CEO to review
• B. Post a poll in the community asking members if the company should close the group
• C. Survey members for positive community experiences to share with the CEO
• D. Determine if members of the group are more likely to retain their monthly membership

Answer: D
NEW QUESTION # 37
A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

• A. Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
• B. Research all existing podcasts in the industry and find content that has not been produced previously
• C. Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
• D. Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.

Answer: A
NEW QUESTION # 38
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