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Facebook Certified media buying professional Sample Questions (Q134-Q139):

NEW QUESTION # 134
You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.

• A. You can send a link directly from the Campaign Planner for them to see.
• B. Send an email that includes the details of the campaigns and links to it.
• C. You can't share campaigns in the Campaign Planner.
• D. You can send them the CSV file of your campaigns through email.

Answer: A,B,D Explanation:
Explanation
There are three different ways you can primarily share your campaigns with the Campaign Planner:
* Send an email that includes the major details of the Plan and links to it.
* Send a shareable link to the Plan.
* Export a CSV of the Versions of your Plan.
NEW QUESTION # 135
Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.

• A. Videos running on Facebook-only placement can be up to 90 seconds.
• B. Videos running on Audience Network only in-stream placement can be up to 180 seconds.
• C. Videos on Audience Network only in-stream placement must have at least 5 seconds.
• D. Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.
• E. Videos running on Facebook only in-stream placement can be up to 45 seconds.

Answer: C Explanation:
Explanation
Facebook in-stream:
* Video length: 5-15 seconds
* Objective: Video views, Reach, Brand awareness, and Post engagement
* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream:
* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
* Objective (with automatic placements): Video views, Reach, Brand awareness, Post engagement, Conversions, Traffic, App installs, and Product catalog sales
* Objective (on its own): Video views
* Aspect ratio: Square (1:1) or landscape (16:9)
Facebook and Audience Network in-stream together:
* Video length: 5-15 seconds
* Objective: Video views
* Aspect ratio: Square (1:1) or landscape (16:9)
NEW QUESTION # 136
What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

• A. Mobile app installs
• B. POS purchase conversion
• C. Link Clicks
• D. Third party (Google) link click
• E. Outbound links
• F. Phone call sales conversion

Answer: D Explanation:
Explanation
About Actions You Can Measure in Facebook Ads Reporting
An action is activity that happens on your ad (for example, someone watches your video ad) or as a result of your ad (for example, someone views your ad and then downloads an app).
Actions that occur on your ad include link clicks, outbound clicks, post engagement, video views, and more.
Actions that happen as a result of your ad include website conversions, website leads, mobile app installs, mobile app purchases and offline conversions. We attribute these actions to your ad if someone viewed or clicked on your ad within a certain period of time, as defined by your attribution window.
NEW QUESTION # 137
What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.

• A. Your customer database from the last 5 years.
• B. People who have visited your website in the last 365 days.
• C. People who have clicked any links on a Canva in the past 180 days.
• D. People who have opened a Lead form but have not submitted data in the past 180 days.
• E. People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
• F. People who have opened your mobile app in the last 92 days.

Answer: A,C,E,F Explanation:
Explanation
You can build custom audiences based on the following sources:
* Data files: Build audiences from your CRM, POS, email lists, or other sources. There is no timeline for how old the database needs to be.
* Website data: Reach existing customers and those who've shown interest in your business. There is a limit on the past 180 days.
* Mobile app data: Use Facebook ads to engage with people based on their interactions with your apps.
There is a limit on the past 180 days.
* Facebook engagement: Target ads to people who've interacted with your Page, videos, lead ads, and Canvas full-screen experiences on Facebook. There is a limit on leads ads for 90 days, videos views for
365 days, and canvas for 365 days.

NEW QUESTION # 138
You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.

• A. $265
• B. $410
• C. -$265
• D. $102.50

Answer: B Explanation:
Explanation
Return on Ad Spend (ROAS) measures gross revenue generated directly for every dollar spent on the advertising campaign:
ROAS = Revenue From Ad Campaign / Cost Of The Ad Campaign
A more accurate way to calculate ROAS when you have recurring revenue is with the following formula:
ROAS = (# of new customers acquired from Campaign x LTV of a New Customer) - Cost of Ad Campaign In this case, you would need the following info:
# of new customer => 9
LTV of new customers => 6 * $15 = $90
Cost of Ad Campaign => $400
ROAS = 9 * $90 - $400 = $410
NEW QUESTION # 139
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