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What is the duration of the Marketing-Cloud-Consultant Exam

• Number of Questions: 60
• Format: Multiple choices, multiple answers
• Passing Score: 67%
• Length of Examination: 105 minutes

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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Explain the Various Ways to Individualize Email Content Explain Various Marketing Cloud Email Technologies
Topic 2	Articulate How Data Construct will Drive One-to-One Messaging and Content Explain the Purpose of IP Warming and Make a Recommendation Based on Customer Needs
Topic 3	Understand the Prerequisites to Consider Prior to Starting a Marketing Cloud Connect Configuration Compare and Contrast Triggered and Scheduled Interactions
Topic 4	Given a Customer Scenario, Identify Which User Stories are Appropriate to Use for Accessing Marketing Cloud, Determine the Fators to Consider When Scaling the Solution
Topic 5	Understand Available Data Types, Retention, and Template Options When Building a Data Extension Implications of a System Being Database of Record
Topic 6	Explain the Various Data Objects in the Marketing Cloud (for Example; Data Extensions, List Model, Data Retention Model,Publication Lists, Suppression Lists)
Topic 7	Provided With a List of Branding and Creative Strategies, Probe for Additional Information That is Needed to Recommend an Appropriate Solution
Topic 8	Given a Scenario, Determine the Appropriate Solution for Given Requirements Considering Technical Expertise of Personas
Topic 9	Analyze Customer Data to Determine the Appropriate Data Model (for Example; List Model, Data Extensions)
Topic 10	Understand How Sales Service Cloud Data in the Marketing Cloud Can be Segmented Compare and Contrast Standard Reports, Data Views, and Tracking Extracts
Topic 11	Summarize Send Logs, Including When Why to Use it and How to Create and Manage Summarize Send Logs, Including When Why to Use it and How to Create and Manage
Topic 12	Summarize How to Use Data Designer to Incorporate Data Source into Contact Builder Explain the Role and Capabilities Within Contact Builder

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q63-Q68):

NEW QUESTION # 63
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

• A. SSJS
• B. AMPscript
• C. HTML
• D. SQL

Answer: B Explanation:
AMPscript can simply and efficiently handle inline personalization or simple IF ELSE statements. Dynamic content is a set of predefined content elements that are displayed based on the value a specific recipient bears in a specific field / attribute AMPscript Lookup rows fetch dynamically content from a data extension based on the attribute that serves as the key value.
NEW QUESTION # 64
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two

• A. Turn off Individual Level Tracking
• B. Upgrade the MC account to ConnectedApp
• C. Turn off link details tracking
• D. Filter data

Answer: A,B
NEW QUESTION # 65
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

• A. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
• B. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
• C. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
• D. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.

Answer: C
NEW QUESTION # 66
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers

• A. Business Units can share information with other Business Units.
• B. Business Units can have more than one parent Business Unit.
• C. Subscribers can only appear in one Business Unit.
• D. Business Units can mirror an organization's operational structure.

Answer: A,D
NEW QUESTION # 67
what storage model should be used if a subscriber has more than one value for an attribute?

• A. Publication Lists
• B. Lists
• C. Profile Attribute
• D. Data Extensions

Answer: C
NEW QUESTION # 68
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