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Microsoft MB-220 Exam Syllabus Topics:

Topic	Details
Topic 1	determine usage scenarios for subscription lists create a segment based on a subscription list
Topic 2	determine which marketing page type to use Create and manage marketing pages create a marketing page using a template
Topic 3	create explicit and implicit scoring conditions create leads manually or automatically create and manage lead scoring models
Topic 4	configure dynamic segments using Designer, Flow, or Query create market segments
Topic 5	add dynamic content to email messages integrate marketing pages with marketing emails Publish and manage email messages
Topic 6	create explicit and implicit scoring conditions create and manage lead scoring models create leads manually or automatically
Topic 7	create and manage leads and lead segments through parent contacts accounts synchronize leads from LinkedIn by using the LinkedIn connector
Topic 8	create and manage subscription center add a subscription list or lists to a form create a subscription list
Topic 9	combine segments using union, exclude, or intersect logic determine segment type

Microsoft Dynamics 365 Marketing Functional Consultant Sample Questions (Q33-Q38):

NEW QUESTION # 33
You are a marketer for Contoso Ltd. You are releasing a new product and want to create a way for users to
receive product updates and announcements.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of
actions to the answer area and arrange them in the correct order.
Answer: ** Explanation:

Explanation
Application Description automatically generated with low confidence

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center
NEW QUESTION # 34**
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You lower the Sales Ready Score.
Does this resolve your issue?

• A. No
• B. Yes

Answer: A Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead- scoring
NEW QUESTION # 35
You are a marketing professional.
You have created a marketing form and want content items to automatically fill in for the customer.
What is a valid form for prefill?

• A. Survey Form
• B. Subscription Center Form
• C. Journey Form
• D. Pre-fill Form

Answer: B Explanation:
Section: Topic 3, Create and manage marketing forms and pages
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/form-prefill
NEW QUESTION # 36
DRAG DROP
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer: ** Explanation:

Section: Topic 4, Manage leads
Explanation/Reference:
References:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and-examples- in-microsoft-dynamics-marketing
NEW QUESTION # 37**
DRAG DROP
Your marketing department has provided you with the information you need to create a dynamic market segment.
Which tool should you use for each type of design? To answer, drag the appropriate tool to the correct type of design. Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer: ** Explanation:

Section: Topic 2, Manage segments and lists
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-segment
NEW QUESTION # 38
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