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Salesforce MCC-201 Exam Syllabus Topics:

Topic	Details
Topic 1	Overview of the Customer Success Platform How to create a dashboard for Marketing Cloud tracking reports
Topic 2	Connect a Marketing Cloud account to a Salesforce org Understand the tracking data available in the Sales Service Cloud
Topic 3	How to create and automate tracking reports in the Marketing Cloud Overview of the Marketing Cloud
Topic 4	How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
Topic 5	Explain how and why to bring Salesforce CRM data into the Marketing Cloud Marketing Cloud Connect Overview
Topic 6	Understand the tracking data available in the Marketing Cloud Understand what happens when an email is sent
Topic 7	Review of the pre-requisites for Marketing Cloud Connect Review of what functionality can be accomplished in each cloud

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q64-Q69):

NEW QUESTION # 64
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

• A. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
• B. Upload data files to Marketing Cloud using SFTP instead of FTP
• C. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
• D. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings

Answer: C
NEW QUESTION # 65
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?

• A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
• B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
• C. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
• D. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.

Answer: B
NEW QUESTION # 66
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

• A. A field of Phone type containing the mobile number
• B. A field of Locale type containing the locale code
• C. A field of Locale type containing the country code
• D. A field of Text type containing the country code plus mobile number

Answer: A,B
NEW QUESTION # 67
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

• A. CRM ID
• B. Email
• C. Loyalty Program Number
• D. Mobile Device ID

Answer: B,C
NEW QUESTION # 68
A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?

• A. One-to-Many
• B. Many-to-One
• C. Many-to-Many
• D. One-to-One

Answer: D
NEW QUESTION # 69
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