over 3 years her

The benefits of TikTok for business are multiple – you just need to have a clear vision of what they are and how to make them work for your brand.

As one of the newest social media platforms, TikTok’s user base is growing rapidly and it’s quickly becoming a great opportunity for businesses to reach new, larger audiences. I’m taking a look at the benefits of TikTok for businesses, so you can gauge whether it’s worth your business investing time and money in the platform.

What are the benefits of TikTok for business? TikTok has a huge, growing audience There have been over 2 billion downloads of TikTok, and it has more than 800 million active users worldwide. The platform’s main demographic of users are teenagers and young adults But the volume of users and the rate at which it’s growing means that it can provide access to a huge audience and it seems to be easier than on other channels to create video content that goes viral and reaches hundreds or thousands of people. Video marketing is a priority The trend for video marketing isn’t going away anytime soon. In fact, research has shown that 86% of people would like to see more video from brands.

And while 85% of businesses are already using video as a marketing tool, TikTok is a good way to expand the reach of your video content. If you’re not already using video then it provides a fairly accessible way to incorporate video into your existing marketing strategy.

It’s easy to connect with an audience It’s fairly straightforward to promote your business and reach an audience by launching a hashtag challenge. You can choose an idea or theme and then encourage users to create or recreate videos using a branded hashtag that you’ve come up with. It’s a good way to increase interactions with your brand and encourage engagement.

Is TikTok right for your business? Is your target audience on TikTok? While the audience on TikTok is huge, you need to consider whether the people that you are trying to target specifically are going to be using it. That being said, if your target audience isn’t currently using TikTok you also need to consider whether they will be in the near future.

Although TikTok currently seems to be a Generation Z trend, most of the main social media platforms started off with a predominantly younger audience. Instagram for example, was initially used mainly by teenagers and young adults, but now its audience has diversified and there are millions of businesses also using it as a marketing channel.

By getting involved with a new platform early you’ll be able to get a head start on your competitors. You can begin growing your audience before the platform is oversaturated with businesses and promoted content.

over 3 years her

I've never looked at TikTok from a business point of view. I'm just an ordinary user. I like the content that people upload there)) Sometimes it looks funny, sometimes it's just useful information. I can log in with my username. However, I have the ability to listen to and download music using the tik tok viewer service. It's completely anonymous)

over 3 years her

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over 3 years her

I think a lot of companies are still coming to terms with how much of a marketing powerhouse TikTok is turning out to be. I can see a lot of people sitting on the sidelines, waiting to find the right moment of opportunity to jump in.

It was similar with Instagram—companies are always going to want to see the long-term value of investing in a marketing platform, given that it’s not as simple as just setting up a profile and taking a stab at it (well, in most cases).

In saying that, the growing levels of engagement TikTok has seen over the past year or so are indicative of what will be continued success for the platform. If you’re on the fence about it, there are a couple of ways you can test the waters before diving in head-first.

Collaborate with influencers The draw of TikTok is the people who are using the platform (just like Instagram). Users are there to produce and consume content, which makes it the perfect opportunity for you to get your product or service in front of them. By collaborating with influencers who are already established on the platform, you can gain a foothold with their audience without having to build a presence from the ground up. It might be an expensive investment from the outset, but it’s somewhat of an easy win (as long as you pick an influencer with a relevant audience—I’m not saying that pairing up with any influencer is guaranteed to be a success).

Keep an eye on popular hashtags and spot a window of opportunity Hashtags are the ways in which people discover new content on most social media platforms nowadays, so this shouldn’t be a new concept to anyone. By staying abreast of the trending topics or content streams, you’ll be able to identify areas that are relevant to your business where you can jump in. Again, you can do this with the help of influencers, or you could ask your staff to get involved—there are a whole host of options available to you here.

Make sure your brand doesn’t get lost in the noise With all the commotion on TikTok, it can be easy for your brand to get lost somewhere along the way. While the most important thing is to produce content that your audience will enjoy, it’s also important to keep your brand top-of-mind. You can do this by including elements of your brand identity in your visual content—but if you want to start simple, you can make sure your brand values (and everything else you want people to know about you) are effectively represented in your bio on your profile. Your bio is going to be your first official touchpoint with your audience, and potential future customers, so you’ll need to make an impression. A great way to do this is by clearly and succinctly communicating what it is that you do, and what the top benefit(s) of using your product/service would be for them.