almost 4 years her

Besides to get your prospects to open your email you should follow up and tell them exactly what you what them to do.Your reader would have gotten attracted by your headline in your email. They found creditability and benefits of what is in store for them upfront and are eager to find out more by reading your email.Now, your headline should be self-explanatory and you do not have to drag your message in the body of your email to a lengthy letter. Keep your contents short and simple. People are an impatient lot and they want to find out what you have promised in your headline straight away. Don't keep your reader in suspense and have them to labour through half a page before you made your point.

Get to the point in your opening paragraph and highlight your benefits of your product or service in bold print. Most people would not be reading your whole text but are only scanning through to find out what is interesting to them. You've got only a few seconds to get their attention.Your job in your email marketing is to create continuous awareness and interest of what you have to offer. That's why you have a series of emails all line up in your autoresponder to remind your readers who you are and what is the purpose of your emails. If your readers are from your opt-in lists you should not stop selling to them.

But due to the short attention span of your readers you should leave your selling in your website or sales page. Then what should you do in order to bring them to your selling page? You have to tell your prospect to take the next step and take the next action.In order to do that, you have to tell your prospect to click on to your link to your site. Your "Call to Action" message has to evoke curiosity and a promise of your benefits.

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