Driving in quality traffic to websites is the chief goal of all business. The best strategy to drive in traffic is through build up of quality links. While the Penguin and the Panda updates create several changes in the very way we perceive the on page and off page elements, the Hummingbird update has made it imperative to get link building strategies Google proof. Before embarking on a link building campaign, significance lies in getting this strategy right. Let us have a look at some of the most significant aspects guiding the strategy.
Understand Quality Criteria of Google: The exact algorithm of Google is difficult to dissect. However, the guide makes the job easy. Here are some guidance:
• Do not use content from other websites as a magnet for attracting search engines. Always include fresh data, view and opinions.
• Google discourages low-quality guest posting. It strongly discourages posting of thin or inauthentic content.
• Syndicating content to well read blogs as well as publishers are one of the best ways to earn links.
Focus upon Relevance: Quality of websites linking to yours is extremely important. According to the ranking principles of Google, how useful visitors find search result go a long way in determining rank. Check out relevance of the link through this easy to follow strategy:
• Earn links from websites belonging to the same industry.
• Links need to be relevant to the overall context of the page giving you the link.
Implement a Diverse Link Building Strategy: Earning links is not simply about picking an approach and sticking to it. Through narrowing of link building strategies, you are running the risk of losing relevance or considered in the list of ever-changing algorithm of Google. Relevant link building strategies include the following:
• Creation and promotion of high-quality content linking back to your website
• Availing citations and recommendations from people and trustworthy websites
• Remaining active on social media
• Generation of a higher level of social proof
• Syndicating content in major industry websites
• Being a guest blogger or a columnist in popular industry blogs
Avoid Link Building Techniques of Competitors: Most businesses focus on driving traffic and getting conversions so much that they forget about brand building. Build up of a strong brand is one of the most significant requirements of business. Effort is also necessary to acquire quality and voluntary back links. The best way to build a unique identity is avoiding copying the competitors.
Always treat Google with relevance. Following Google is one of the best ways to build better links. You can also get in touch with a SEO link building service provider to acquire best result.
When we talk "links" in the context of the Internet we are talking about a Hyperlink. A Hyperlink points to a whole webpage or to a specific section within a webpage. To use a horribly 90s term someone following hyperlinks is said to "surf the web". Link building refers to the practice of getting website to create a hyperlink that links to your site. [url=https://www.marketing1on1.com/link-building-services/]ranking fluctuation when link building[/url]
When we talk "links" in the context of the Internet we are talking about a Hyperlink. A Hyperlink points to a whole webpage or to a specific section within a webpage. To use a horribly 90s term someone following hyperlinks is said to "surf the web". Link building refers to the practice of getting website to create a hyperlink that links to your site. ranking fluctuation when link building