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A BPO call center refers to the professional company offering inbound and outbound customer support. These have professionally trained call representatives and IVR technology to provide a benchmark quality with BPO call center services. These can be dedicated to creating customers by generating leads through email marketing or calling. Also, these provide an effective support through live-chat and emailing while addressing their product or service-based queries. These services come out handy when your business does not have enough sources and professionals to handle inbound and outbound queries personally.