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NEW QUESTION 29 When should you migrate a Fan Page into Business Manager? (Select 3 that apply) Choose ALL answers that apply.

• A. Your business has a marketing team
• B. You use a vendor.
• C. You want to control your Fan Page through your personal Facebook account
• D. You need to keep your business assets secure

Answer: A,B,D Explanation: Explanation Create a Business Manager if: * Your business has a marketing team: You have more than one person working on your business marketing or more than one person managing your current Facebook or Instagram business presence. * You manage assets: You manage multiple Facebook or Instagram assets such as Facebook Pages, ad accounts or apps. * You use a vendor: You work with vendors to help create, run or manage your Pages or ads, but want your business to maintain ownership of all Pages, ad accounts and assets. * You need control over access and permissions: You want to maintain complete jurisdiction over your assets without attributing ownership to individuals who assist your business operations. * You want your business to grow: You want the ability to request access to other pages, ad accounts and apps, or share your pages, ads accounts, and apps with other agencies. * You need to keep your business secure: Business Manager is currently rolling out new security safeguard tools through the new Security Center to better ensure you maintain control of your assets.   NEW QUESTION 30 You want to give an agency access to your Business Manager. How should you add your partner? Choose only ONE best answer.

• A. You should add them as administrators of your Business Manager in order to manage your digital assets.
• B. You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.
• C. You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.
• D. You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.

Answer: C Explanation: Explanation When you are working with an agency, you want to grant them access to the Partner tab within your Business Manager Settings. This will allow them to administer all of your digital assets without having ownership of your accounts.   NEW QUESTION 31 Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness. What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment? Choose ALL answers that apply.

• A. Add text to convey the message without sound
• B. Move the initial branding mention towards end of video
• C. Shortened the video
• D. Change the aspect ratio to square to increase visibility in the feed environment
• E. Only use Instagram placement for the video ad

Answer: A,C Explanation: Explanation To make a video more effective for the mobile-feed environment you can: * Shortened the video * Change the aspect ratio to square to increase visibility in the feed environment * Add text to convey the message without sound * Move the initial brand mention earlier Other best video practices: * Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest. * Design for sound off. Since most video ads in mobile feed are viewed without sound, it's important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence. * Frame your visual story. Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen. * Play more. There's no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.   NEW QUESTION 32 Which strategy should you recommend to meet the client's goals? Choose only ONE best answer.

• A. Interest and lookalike audiences.
• B. Custom audiences and Lookalike audiences.
• C. Custom Audiences and Carousel.
• D. Audience Network and Custom Audiences.

Answer: B Explanation: Explanation Every time you work with a new client, your best audiences will always be Custom Audiences and Lookalike Audiences. For physical locations, you want to re-market to existing customer databases.You want to use a custom audience of people who have already bought at the store to promote re-purchases. You then want to use this database and use a similar/lookalike audience so that you can bring new potential customers over. Because you are using Facebook offline events, you can even segment people based on long-term value of sales. The last audience you should be using is a saved/core audience, but you should always start with the other two first.   NEW QUESTION 33 What are some advantages of a statistical attribution model versus a rules-based attribution model? Choose only ONE best answer.

• A. Credits one touchpoint according to a specific rule.
• B. Are cookie based model that is more effective in measuring your marketing campaigns.
• C. You select where along the path you want to assign credit for the conversion.
• D. Use algorithms to determine credit for each touchpoint in the user flow.

Answer: D Explanation: Explanation Rules-based models assign credit to one or more touchpoints according to rules that we set. Think of these models as different lensthrough which you can analyze results. For example, giving credit to the first and last touchpoints (impressions and clicks) leading to a conversion. Rules-based models using people-based measurement provide deeper insights than cookies-only measurement, since multiple touchpoints are tracked and correlated with an actual person. With rules-based models: * You define "the rule": How should credit be allocated? * Results are based on your model choice. * You choose where along the path to conversion you want to assign the credit: last click, even credit, time decay, or positional. Statistical models use algorithms to determine credit for each touchpoint. These models are driven on a result (increased revenue) rather than an assumption of where to assign credit. They use all available data to determine which ads increase revenue. Like rules-based models, statistical models are far more effective at analyzing past results and predicting future results when using a people-based measurement tool. With statistical models: * Algorithms define the credit allocation. * Results are dynamic and learn from historical data. * They're also referred to as algorithmic MTA results-driven MTA.   NEW QUESTION 34 ......