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質問 47 You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion. How is a landing page view different from a custom conversion? (Select all that apply) Choose ALL answers that apply.

• A. Uses the PageView event, so it's available as part of the Facebook pixel base code
• B. Can occur multiple times per link click / view
• C. Has a fixed long 45 days attribution window
• D. Uses the ContentView event, so it's available as part of the Facebook pixel base code
• E. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)

正解: A,E 解説: Explanation A landing page view: * Has a fixed short attribution window and is only attributable to a link click (unlike a custom conversion which could be attributed to a click or a view) * Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view) * Uses the PageView event, so it's available as part of the Facebook pixel base code (unlike a custom conversion, which requires you to set up a ViewContent custom event)   質問 48 You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign: You have two images running within same ad set with high CTR You've set up Facebook, Instagram, and Messenger as your placement You have a total budget of $10,000 for a 4 week campaign You've spent a total of $4,834.73 in the past 3 weeks Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal? (Select the two best options) Choose ALL answers that apply.

• A. Include Audience Network as additional placement
• B. Change the campaign objective to engagement.
• C. Add three new images into the ad set
• D. Change the optimization to daily unique reach.
• E. Change optimization from standard delivery to accelerated delivery.

正解: A,E   質問 49 You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content. How should you set up your Fan Page with multiple franchise locations? Choose only ONE best answer.

• A. Open a Global Fan Page.
• B. Open a new Fan Page for each location.
• C. Open one Fan Page with multiple locations.
• D. You are not able to set up franchise locations on Facebook.

正解: C 解説: Explanation With Facebook Locations, you can connect and manage all of your franchise locations on Facebook. This structure is often referred to as the parent-child relationship, where your main brand page is the parent, and individual locations are the children. There are several advantages to this approach: * Brand consistency and control. * Increased visibility for individual locations. * Location finder. * Easier management of multiple pages.   質問 50 What are some advantages for Facebook Pixel? (Select all that apply) Choose ALL answers that apply.

• A. Track cross-device conversions.
• B. Unlock additional advertising tools within Facebook.
• C. Build audiences based on users who have installed your app.
• D. Show to the right people, at the right moment, on the right devices.
• E. Evaluate your ROAS.
• F. Build Core Audiences based on website visitors.

正解: A,B,D,E 解説: Explanation You can create a pixel, and connect it to your website, to: * Make sure your ads are shown to the right people, on the right devices, at the right moment: Knowing how people use your website can imply what they're likely to do next. This helps Facebook deliver ads to the people most likely to take the action you want them to take. * Build effective advertising audiences: With Custom Audiences, you can show your ads to people based on how they've already interacted with your website. Using Lookalike Audiences, you can target ads to brand-new people based on their similarity to established visitors and customers. * Measure cross-device conversions: See how customers move between devices while engaging with your content - and determine what devices they are most likely to convert on. * Unlock additional Facebook advertising tools: Web conversion campaigns, Custom Audiences from your website, dynamic ad delivery, and metrics such as cost per lead or cost per conversion are only available to advertisers who've installed pixel on their websites. * Better evaluate your return on ad spend by more precisely attributing online behaviors to your Facebook, Instagram, Messenger, and Audience Network ads. Pixel can enable powerful, actionable, and cost-saving adjustments to ad delivery - such as only displaying brand awareness campaigns to people who've never visited your website, or offering limited-time discount codes to people who've abandoned online shopping carts.   質問 51 ......